25–50+ creative variants per week, depending on tier. They run together against one shared Advantage+ ad-set budget. Variants that beat your threshold cost-per-Spotify-click get more spend; the rest you pause in a click. Each track runs as its own campaign you activate — no agency-style “campaign cycles.”

Yes — and you set it. The subscription buys the engine. Ad spend goes from your Meta-connected card to Meta. You set a daily cap; we never exceed it. Most artists start at $10–30/day. Pause anytime without canceling SonicPush.

You pause them in a click — we flag which to cut. Variants that miss your cost-per-Spotify-click threshold surface on the Live tab — which ones are underperforming, and why — so you can pause them before they burn budget. Nothing pauses without showing up there first. If your entireaccount isn't converting after 30 days, that's usually a creative-input problem — we'll tell you exactly what to change.

Yes — every variant, every dollar, live. The Live tab in the dashboard shows every active ad with its current performance, the variants live right now, the ones that died this week, and where today's budget is going. You can also open the ad in Meta Business Manager directly from any row. Nothing is hidden.

Yes, but try not to. Pinning forces a variant to keep running even when the signal says cut it. We let you pin one or two for a specific reason (release date, tour announcement) — beyond that, the data usually beats intuition by a wide margin.

You run continuously — no between-release gaps. Each track runs as its own campaign you activate; nothing scales or pauses without showing up on your dashboard first. As your campaigns run, custom audiences keep building in your account. You can pause any time in one click.

The conversion path is too noisy. Paid TikTok views to Spotify saves drops off at every step — sound discovery, profile click, link in bio, Spotify open, save. Our cost-per-Spotify-click model needs a tight optimization loop. Meta's pixel-on-Spotify path is the cleanest one we've found. Organic TikTok matters; we just don't run paid spend there.

It reaches the audience you already have. Audio ads inside Spotify play to existing Spotify users — a closed loop. To grow, you need to pull new listeners intoSpotify with intent. That's a Meta job. We considered Ad Studio as a secondary channel and it didn't beat the focus tradeoff.

Editorial pitching, yes. Pay-to-play, no. A real editorial Spotify or Apple Music placement is a brand signal that compounds. Paid curator services deliver passive listens that don't trigger the algorithm (see Section 03). We don't run either; we just don't pretend the second category is doing what artists hope it's doing.

Some — then they decay. The custom audiences, any lookalikes you've built, the listeners who already saved you — those keep generating algorithmic streams for weeks. But the always-on flywheel needs ongoing creative volume. Pause for a month and the curve flattens. Pause for three and you're starting cold again.

Different category. un:hurd is closer to a pitching marketplace; Linkfire is a smart-link / analytics layer. Both can sit alongside SonicPush — neither competes on cost-per-Spotify-click optimization with always-on creative testing. If you're already on Linkfire, keep it; we'll route Meta traffic through whatever destination URL you give us.